When using AI to create paid knowledge courses, what are the steps from topic selection to enrollment? What tools should be used in each step?
Creating an AI course usually requires five steps: "topic selection verification → verbatim outline draft → courseware materials → post-course registration → enrollment promotion". The tools suitable for different links are different. No single tool can do all 5 steps at the same time; a more realistic approach is to choose one for each link and then use a set of combined templates to string them together.
The real time-consuming part of course production is not "writing content" but "repeated conversion of content across 5 different forms" - text, structure, visuals, audio and video, and marketing materials. Taking this link apart, the tool selection logic of each link is actually different.
Stage 1 · Topic selection verification and demand research
What to do: Confirm that someone is willing to pay and find a differentiating angle
How to choose: Can I read the real demand data of the Chinese platform (search index, platform hot list, negative reviews of competing courses)
Stage 2 · Course syllabus and verbatim draft
What to do: Divide professional accumulation into modules → class hours → verbatim draft
How to choose: Ability to process long articles; whether it can be aligned according to "pain points - solutions"
| Tool | What it solves at this stage | Category |
|---|---|---|
 ChatGPT | Produce outlines and verbatim drafts by module | AI Chat Models |
Stage 3 · Courseware and visual materials
What to do: Courseware layout, cover, and pictures
How to choose: Template quality and batch output; whether Chinese typesetting is stable
| Tool | What it solves at this stage | Category |
|---|---|---|
 Gamma | Enter a topic to generate a complete set of presentations | AI Office & Productivity |
 Napkin | Convert key points into presentation icons | AI Office & Productivity |
Stage 4 · Course recording and post-production
What to do: Recording, editing, dubbing; whether to re-record when batch updating
How to choose: Whether to support "change one version without re-recording"
Stage 5 · Enrollment materials and promotion matrix
What to do: Details page, short video script, graphics and text
How to choose: Can one set of content be rewritten for multiple platforms?
Three typical setups
👥 Personal side business (mainly mobile phone)
independent lecturer
- Text model (steps 1–2)
- Domestic design tools (step 3)
- Course-authoring tools (step 4)
- Marketing copy tools (step 5)
No need to film the whole process, four tools can run through the complete link.
👥 Small team (2–5 people)
Small course team
- Text model + private knowledge base
- Batch image-generation tools
- Digital human / voiceover tools
- Multi-platform rewriting tools
Use knowledge base to accumulate institutional assets, and use digital people to reduce re-recording costs.
👥 Institutional mass production
training institution
- Private knowledge base + review workflow
- Courseware tools with brand consistency
- Collaborative course-authoring platform
The key point is to unify the caliber and review nodes to avoid each lecturer using a set of templates.
Common pitfalls
AI gives you a first draft, and the value of the course comes from your judgment and real cases. You must read the verbatim draft yourself and then revise it.
It is much safer to do a 30-60 minute mini-course first to verify your needs than to spend three months doing a complete course.
Statements on performance commitments, student cases, and revenue figures must comply with the requirements of the advertising law, and it is recommended that they be checked by the person in charge of the content.
FAQ
Is there a tool that can do the entire course?
Not currently. Course production must span four forms: text, visuals, audio and video, and marketing. A single tool can only cover one or two of them. It is more realistic to combine them by links.
Are domestic platforms and overseas platforms doing the same thing?
The process is the same, but the carrier is different: in China, it is mostly Knowledge Planet/Xiaoetong/Video account, while overseas, it is more self-built website and email system, so the form of enrollment materials is different.
Related guides
- The whole process of mass production of AI courses: what tools should be used in each of the 5 links?
- What should I do if I make an AI comic and the character keeps "changing his face"? How should I choose tools?
Note: tool information comes from our directory. Pricing, quotas and licensing terms are subject to each tool’s official site; please verify capabilities by testing yourself.
